In May 2020, Google announced updates regarding its Page Experience. But due to the pandemic, many businesses faced troubles, which is why Google announced that the update didn’t take place before 2021. However, the latest report says that in May 2021, the new search engines will contain three more signals to increase the overall visibility. After getting confirmation from Google, many website owners, marketers, and developers are trying to find out information about it. In this blog, get to know about Google 2021 updated ranking.
What does it include?
The Core Web Vitals will contain 3/7 of the search engine signals that Google used for deciding a webpage’s experience. To help the website owners, a report has been provided, explaining the metrics. They are:
- Loading (Largest Contentful Paint LCP)
- Interactivity (First Input Delay FID)
- Visual Stability (Cumulative Layout Shift CLS)
The impact of Core Web Vitals
With Core Web Vitals, web professionals will now be able to know the areas that need improvements, like interactivity, loading, and visual activity. In 2021, the Core Web Vitals will become direct ranking signals of Google. The announcement has increased stress among web designers and increased the stakes on SERP visibility of the websites. Poor Core Web Vitals may not be eligible for the top stories carousel. However, Google has not announced anything regarding the fluctuations of actual ranking.
The reasons behind the change
After a lot of research, it has been seen that websites with a great page experience are highly preferred. It helps people to engage more deeply and get more information. But a bad page could make it difficult to find the right information. Therefore, consider prioritizing the initiative on your roadmap.
Impact on search visibility
Well, there was a mixed result according to a poll that took place on 16th November on Twitter. It is said that 28.4% of SEO professionals said it depends on the industry. In one of the reports, Google has claimed that 24% of the visitors abandon a website, meeting Core Web Vitals thresholds. Without Core Web Vitals being a ranking factor, the webmasters are providing a better user experience. A mix of emotions has been shown by SEO professionals in a Twitter poll.
What does Fox.com have to say?
The SEO team prioritizes the core reason for the initiative, and it says that they receive significant SEO traffic from top stories, which they do not want to lose. Also, in November 2020, they have gone from thousands of poor URLs to a few hundred being validated by Google.
Prioritizing Core Web Vitals
As Google has been stressing on increasing the experience, the stakes will be raised after the Core Web Vitals is rolled out by Google in May 2021. After that, it will become a quantifiable ranking signal of the entire page experience score. Several parameters are there when it comes to prioritizing a Core Web Vitals campaign.
- The starting point of the website
- The resources shared with other departments and available with you
Collection of data and breaking large tasks into small sections will help SEO professionals in progressing on the initiates that matter the most.