The business website you own must have the ultimate goal of inducing the visitors to complete a specific action. It can be a subscription to a news list, making a purchase, creating an account, subscribing to an email list, and many more. However, huge traffic would not be of any use if the visitors don’t turn into leads, i.e. subscribers and customers. In this effect, to integrate SEO and CRO will be the most effective.
The utility of CRO
You may apply one of the usual methods of SEO and traffic generation, but ultimately the conversion will provide you with the proper return-on-investment (ROI). It is also cost-effective to convert existing viewers than to attract new traffic. According to statistics, 59% of businesses state that CRO is crucial for their trade and therefore invest in CRO training. Still, the joint effect of CRO and SEO is observed to show the maximum effect.
3 reasons for integration
Some may argue that SEO and CRO have separate roles to play and should be utilized as per their role. Over 40 percent of traffic is generated by organic traffic which amounts to $72.02 billion. Despite that, common sense dictates that the two will work more effectively than separately. Here are three reasons why you should go for the clubbing of these two methods for your website;
- Complementary functionalities
SEO functionalities go beyond attracting a potential customer, which is why it is considered by the digital marketers as a permanent and “always working” fundamental element of their strategy. Likewise, CRO continues working whether people start to land on the website and get converted or not. So, it is always better to integrate SEO and CRO and use the most effective parts of these two marketing specializations to ensure the optimum conversion of the visitors to a website.
- Using the search opportunities before a click
The most complex hurdle of a prospective conversion is appealing to the visitor to click on the ad and visit your website. This can be used by combining the effects of CRO and SEO even before the visit happens. A large part of the available market exists between people seeing your advert and people going to your website. Herein, the “call-to-action” expertise of a CRO method can be used in sequence with Click-through rate optimization (CTR) of SEO.
- Better efficiency
SEO can generate immense organic traffic and it is often low-cost when collected organically. However, without conversion and subsequent revenue generation, the chance of wastage in low-cost traffic of SEO is also a concern. Herein, the combined effect of CRO and SEO will be evident; as SEO will bring forth immense organic traffic, and CRO can tweak and optimize the most functional parts by grouping, learning, and application. The combination of CRO and SEO will gain value in terms of conversion and lead generation.
Two is better than one
When you have the two effective marketing specializations at your service, why not optimize your revenue by using both of their functional facets? The decision to integrate SEO and CRO will provide a better user experience, and in turn, give the optimum conversion rate and lead generation.